Route 66 is a part of America's identity. The birth of cars, Western freewheeling, traveling, Jack Kerouac and Route 66; these histories go hand-in-hand, and Amarillo features some truly iconic sections of the road. The Big Texan Restaurant has been offering diners its 72 oz. steak challenge since the 1970s. The Cowboy Motel can easily be recognized by its giant antique cowboy road sign in front. Route 66 is the perfect place for shopping, dining, and experiencing a legendary section of American history.