Here on Clearwater Beach at East Shore Resort Apartment Motel, you can spend a week or two in your own apartment with all the amenities of a luxury hotel. Apartment suites of one or two bedrooms have full kitchen and bath, plus two color cable televisions. Kitchens include an electric stove, refrigerator, microwave, toaster, coffee maker, pots, pans and dishes. Two-bedroom units add a dishwasher. There are laundry facilities on the premises. Amenities include screened porches, a heated swimming pool, barbecue grills, fishing pier and a four-minute walk to a Gulf beach.

Situated on more than 10 acres of exclusive beach adjacent to Sand Key Park and Preserve, Clearwater Beach exquisitely combines accommodations equally appealing to business and pleasure travelers. The resort offers luxurious rooms and suites with electronic voice mail, Nintendo games and a full list of amenities. Suites come equipped with microwaves and a sofa bed for guests. Rusty's, the Floribbean-styled restaurant, offers creative cuisine served to the music of a jazz pianist. Slo Joe's serves exotic tropical drinks poolside, and for your entertainment and edification, the resort offers tennis, windsurfing instruction, waverunner and kayak rentals, golf packages, fishing charters, bike rentals, snorkeling and more.

Opened in 1998, this hotel is an unusually pretty addition to the Holiday Inn chain. Nestled alongside a lake, the hotel is near Brandon, a busy suburb that offers plenty of entertainment, shopping and restaurants, as much as 44 of them within a mile. A fountain tinkles in the patio and the hotel starts your day with a complimentary Continental breakfast. Two-room suites with whirlpool bath, microwave, refrigerator, speaker phone and two televisions are available. Simpler accommodations feature 25-inch televisions, coffee makers, data port, massage shower heads, clock radio, free local calls and a morning newspaper.

At this attractive hostelry in the Brandon suburb, King Plus Extra rooms with king-size bed, recliner chair, microwave and refrigerator are particularly designed for business guests. Two-room suite accommodations feature a separate sitting area and oversized desk with swivel chair, plus a dataport-speaker telephone. This hotel is an attractive spot with a fountain bubbling in the center of an airy lounge. Sporting Mediterranean architecture, the five-story property is a serene spot for road warriors and has dedicated a modest amount of space to group meetings.

This cozy bed and breakfast establishment operates in a house that features what is known as 'salt-box' construction, straight up and simple, a product of the 1800s. Behind the fence here, you'll find an attractive home featuring family-style accommodations and a private cottage. Located in the suburb of Brandon, the house is just minutes from scenic river canoeing, an unusual sports option in these parts. This is a no-smoking venue, in deference to the antiques, some of which are also on sale, should you see something you like.

The first customer arrived here on Nov. 8, 1997, proprietor Patty Burke recalls, after she'd spent a year attending twice weekly auctions to buy the antique furnishings she felt best suited to the 1923 house overlooking Boca Ciega Bay. Patty and her husband have added 1,000 square feet to the house and built a grand staircase and porch. Guests are the beneficiaries of the Burkes' labors in this light, breezy country-Victorian decor with wide arches and fans. Friendly conversation comes as a bonus, and a sumptuous daily breakfast is offered.

This inn has been created in what was once a small apartment building. Some of its eight lavish suites overlook Boca Ciega Bay. Light, airy decor reminds guests that they are at the seaside, even if their view doesn't include water. In an area of hotels close to a tourist Gulf-side Mecca, Pasa Tiempo competes favorably, offering a friendly greeting, with directions and suggestions on local sights of interest. A home-cooked breakfast downstairs is a plus to jumpstart your day at the beach or at area attractions.

Whether you stroll, windsurf or parasail along this hotel's 10 acres of white beach, you'll luxuriate in the amenities and views available here. Your days can be spent on, in, adjacent to, or in view of the Gulf with pools, beach sports, snorkeling, shelling, golf, tennis or fishing to entertain you. Elegant and comfortable rooms feature terry robes for lounging, coffee makers, hair dryers and irons. There are fitness facilities here to help keep you in shape. Business travelers can work well here. Golf packages are available.

This downtown location on a busy cross street between beaches, businesses and airports makes an ideal stopover for budget-minded travelers. It's also a modestly priced spot if you're planning to attend a concert or function at the Ruth Eckerd Hall: Center for the Performing Arts, which is just a few minutes' drive away. There's a pool and meeting rooms for business travelers. Continental breakfast in included in room and efficiency rates, and efficiencies have a full kitchen. For dining, plenty of area restaurants are a short drive or walk away.

This large facility has roomy, comfortable accommodations with a pool that offers cool respite in the Bay Area's hot weather. A complimentary Continental breakfast gets you going mornings, while exercise facilities are here to keep you fit. Rooms include a refrigerator where you can stock a supply of cooling beverages and a friendly staff can help you find your way to beaches, shopping, restaurants, sports venues and airports. It's an easy trip north to Tampa or south to St. Petersburg. Rates vary seasonally.